How Not To Sell To A CIO
Friday, July 10th, 2009From the Effective CIO blog, a post on quarter-end discounts on enterprise software:
“…the last thing any of us should be doing is running to the CFO’s office on June 30th, looking for a signature to close a deal before 5 PM. Rushing a deal to save a buck is unprofessional, and any other C-level executive should question our abilities if we behave like that.”
Sometimes, just sometimes, it feels as though our high-tech (and high-touch) industry shares ZERO empathy with the buyer.